Change Reflects Shift To Focus On Camps, Commitment To Best Matchups
NEW YORK, January 21, 2008 – The International Fight League™ (OTC.BB: IFLI), a leader in the growing sport of mixed martial arts (MMA), today unveiled the new visual identity of its corporate brand.
The new logo is a reflection of the IFL’s exciting style of MMA action as the league enters its second full season of competition. The design incorporates the traditional gloved fist coming towards the viewer from between forward-slanted “IFL” initials in front of a silver oval plate, utilizing the league’s new color scheme of deep red, silver and black.
“The IFL has always showcased the top up-and-coming athletes, coached by the legends of MMA,” said Jay Larkin, IFL CEO and President. “Our new identity is part of the league’s renewed commitment to putting together the best matchups to a wide, burgeoning audience of fans worldwide.”
The revised IFL logo will appear in marketing materials and branding opportunities as well as on an array of merchandise available to fans attending events as well as through www.IFL.TV, the league’s official Website, which will be relaunched to reflect the new branding.
Larkin also announced that the IFL has also eliminated the league-created team logos and will instead use branding of the camps led by its coaches, such as Miletich Fighting Systems, Xtreme Couture, Team Quest and Renzo Gracie Academy.
About the IFL
International Fight League™ (IFL) has its headquarters in New York and offices in Las Vegas. For more information about IFL, please see: www.ifl.tv.