LAS VEGAS — The UFC made its debut on FOX yesterday, the start of a multi-year deal which brings the company’s mixed-martial arts catalog to primetime network television.
On the surface, it might seem like a huge blow to boxing to have MMA exposed to millions of viewers on a weekend boxing is holding a mega-fight. But Top Rank boss Bob Arum isn’t the least bit concerned.
Arum has never believed UFC and boxing are competing for the same audience. He recently characterized MMA fans as “young white guys that really don’t follow boxing.” That’s a stereotypical view, considering MMA has attracted fans from all races and countries.