ACTION!: INTERNATIONAL FIGHT LEAGUE ATHLETES GATHER IN MIAMI FOR “IFL BATTLEGROUND” PROMOS, TITLE SEQUENCE SHOOT
Intensive Two-day Studio Shoot Puts Pieces In Place For March 12 Premiere Of Mixed Martial Arts Series On MyNetworkTV
MIAMI and BOCA RATON, Fla., February 19, 2007 – Ben Rothwell let out a primal scream, one to which fans of the International Fight League Silverbacks’ star have become accustomed. But this time, instead of occurring in the ring with one of the league’s other heavyweights on the business end, the venue was a Boca Raton, Fla., television studio with a heavy bag and the MyNetworkTV cameras in the firing line.
That scene wrapped two days of intensive activity in several studio and outdoor venues, as 11 of the top IFL athletes served as subjects in interviews, green-screen shoots, titles, interstitials and promos, all key elements of “IFL Battleground,” the exciting new series which will debut on March 12 on MyNetworkTV affiliates across the country. The two-hour program, which will air at 8 p.m. ET/PT and 7 p.m. CT/MT, will cover the stories of each of the athletes both in and out of the ring, bringing fans all of the event and behind the scenes action of the world’s first team-based professional mixed martial arts league. Segments will take viewers up close during the competition and also into the locker rooms, training routines, and home lives of this diverse set of athletes who are a part of the world’s fastest growing professional and recreational sport.
MyNetworkTV reaches more than 95% of U.S. television households — or more than 100 million homes across the nation. Each of the 22 episodes of “IFL Battleground” will be re-broadcasted on Saturdays from 8-10 p.m. ET/PT and 7 p.m. CT/MT.
In between interviews and choreographed green-screen sessions, several of the athletes also made a side trip to “Salvation,” a Miami Beach tattoo parlor, for some critique of their art, and, for the Silverbacks’ Bart Palaszewski, some new ink. They also took a spin on scooters, all with the cameras in tow. In addition to Palaszewski and Rothwell, also participating were: Jay Hieron and Chris Horodecki of the Anacondas; John Gunderson of the Lions; Vladimir Matyushenko and Antonio McKee of the Sabres; Chad Griggs of the Scorpions; Rory Markham of the Silverbacks; Brad Blackburn of the Tiger Sharks; and Ryan Schultz of the Wolfpack.
“It was a great experience being part of the making of ‘IFL Battleground,’” said Markham, who also has a role in the upcoming feature film The Death and Life of Bobby Z. “It will be exciting to see how all the pieces we did in the two days fit together when the show hits the air.”
Blackburn, Griggs, Horodecki, Markham and McKee also shot promotional spots for more than a dozen MyNetworkTV affiliates nationwide and provided commentary for MyNetworkTV screenings of feature films to air in the days leading up to the debut of “IFL Battleground.” The others participated in a series of interviews and promotional pieces for WBFS-TV, My33 in Miami/Fort Lauderdale.
Viewers can locate their local MyNetworkTV affiliate online at http://www.mynetworktv.com/local_stations.html. In addition to the 44 hours of “IFL Battleground,” mixed martial arts fans can catch one-hour broadcasts of IFL action on Fox Sports Net on Fridays at 11 p.m., beginning on February 23, for a total of 66 hours of original-run IFL programming on over-the-air television or basic cable.
About the IFL
International Fight League™ (IFL) is the world’s first professional mixed martial arts sports league. IFL has its headquarters in New York, NY and offices in Las Vegas, NV. For more information about IFL, please see: www.ifl.tv
About MyNetworkTVMyNetworkTV is a primetime general entertainment broadcast television network. Targeted to Adults 18-49 and broadcast television’s only all Hi-Definition network, it reaches over 95% of the country. MyNetworkTV provides its affiliates 12 hours of programming Monday through Saturday. Currently, MyNetworkTV airs Twentieth Television’s dramas “Wicked Wicked Games,” starring Oscar-winning actress Tatum O’Neal, and “Watch Over Me,” with Dayanara Torres, Casper Van Dien and Catherine Oxenberg. For more information, please visit www.mynetworktv.com.