BodogFight’ Reality Series Readyto Knockout Competition
September 19 premiere sets precedent for mixed martial arts
For Immediate Release
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September 19, 2006
BodogFightThe groundbreaking mixed martial arts reality TV series BodogFight premiers tonight online and in millions of homes across America. The series, created and produced by entertainment mogul Calvin Ayre and his Bodog.com Entertainment Group, will be aired on Men’s Outdoor and Recreation and on DISH Network, and online at www.bodogfight.com . Each new weekly episode will air back-to-back on Tuesdays at 11 p.m. and 12 a.m. ET. Check your local listings for times in your area.
Bodog.com’s billionaire Founder Calvin Ayre has rounded up the world’s greatest MMA fighters. As the series’ twists unfold, seven elite modern-day American warriors will earn the right to represent the United States as part of “Team USA” and square off against members of the Russian Red Devils team, a group known for its fierce roster that includes world heavyweight champion Fedor Emelianenko. To be broadcast live on a future pay-per-view event, this USA vs. Russia grudge match will be an international showdown, leaving one team with global bragging rights and the other team battered and bloodied.
With www.bodogfight.com live and scheduled for weekly updates, viewers have access to exclusive jaw-dropping, behind-the-scenes footage, interviews and galleries. The BodogFight.com website has clearly accomplished its goal of delivering everything the MMA community could possibly want from the Bodog.com Entertainment Group.
“Having a passion for MMA as a sport, I wanted the BodogFight TV series and interactive website to set new standards for fans,” says Calvin Ayre, who sits at the helm of a vast digital entertainment empire that includes an international music label and a television production division, among many other channels. “With bootlegged fight videos for the hardcore fans and uncut, uncensored interviews with the BodogFight referee and fighters, this series has captured all the components and riveting action that MMA offers.”
Elimination battles, behind-the-scenes training, interviews with fighters, and lifestyle segments will compose seven of the weekly one-hour “BodogFight” episodes, with the recap finale leading into the PPV main event. The three massive super fights and the spectacular USA vs. Russia event will be produced by the Mixed Fight Championship (MFC) and sponsored by BodogFight.
For biographies of all the fighters, exclusive footage, and unedited interviews and confrontations, go to http://www.bodogfight.com. Each of the eight episodes will air simultaneously on the Men’s Network and on BodogFight.com broadband network.
Bodog.com, located in San Jose , Costa Rica , is federally licensed by the Costa Rican and UK governments. Bodog.com Founder Calvin Ayre, recognized as a world authority on branding in digital entertainment, was featured on the cover of Forbes magazine’s recent best-selling “Billionaires” issue. Bodog.com is ranked #1 for most visited North American style wagering site according to Hitwise. The international Bodog.com Marketing Conference ( www.bodogconference.com), held in Las Vegas for the past two years, attracts the leaders of the online gaming industry for educational and networking opportunities. Bodog also has a thriving online community, which includes history-making World Series of Poker Main Event champion Jamie Gold (www.bodog.com/poker). Bodog.com Entertainment Group includes a music label, Bodog Music, an online magazine, Bodog Nation, a television production unit and further properties coming soon. For more information, contact Media Relations at 1-866-892-3371, or email@example.com. BODOG is a registered trademark of Bodog Entertainment Group S.A.
About Mixed Fighting Championship
Debuting in 2004 and recognized for showcasing quality events with the world’s top-ranked fighters, the Mixed Fighting Championship (MFC) has built a solid reputation and earned the title of the East Coast’s fastest growing and most exciting mixed martial arts (MMA) promotion. Setting new standards within the sport of MMA, the MFC is known for pioneering a bold new country versus country fight format inside the ring and drawing on the patriotic themes that arise when one nation challenges another to a confrontation. Understanding MMA’s potential to become a leading world-wide sporting culture, the MFC has strategically assembled a stable of fighters from countries around the world. For more information, visit www.mfcsport.com or contact firstname.lastname@example.org.