Warner Home Video Enters the Ring as They Team up with the International Fight League on an Exclusive Home Video Agreement
Mixed Martial Arts at its Finest Comes to DVD and EST in 2007
BURBANK, Calif., January 22, 2007 –Warner Home Video (WHV) and The International Fight League, Inc. the world’s first professional team-based mixed martial arts league, have reached an agreement for the exclusive worldwide home entertainment distribution of IFL branded programming. The announcement was jointly made by Jeff Brown, WHV Senior Vice President and General Manager TV and Franchise, and Gareb Shamus, IFL Co-founder and CEO.
WHV will be the exclusive worldwide home entertainment distributor for all IFL content including sanctioned league fights, sanctioned championship fights, and IFL specials and/or events. WHV will distribute the IFL programming via packaged media (DVD) as well as through Electronic Sell Through (EST.)
The first full 11 date IFL season launched January 19 at ORACLE Arena in Oakland, California with 12 teams representing the U.S. as well as Canada and Japan. Mixed Martial Arts (MMA) has experienced significant growth in the last few years with the emergence of the Ultimate Fighting Championship (UFC.) The IFL will expand the sport of MMA in a team format to an international audience and continue to grow the brand.
WHV plans to distribute no less than four new programs each year for the next 3 years. Titles will vary from complete matches to year in review, fighter profiles and best knockouts with the first, DVD set to be released Q3, 2007.
Regarding the announcement, Brown remarked, “We are extremely excited to bring fans what we feel is one of the fastest growing sports in the world through our deal with the IFL. With the tremendous success of MMA releases, we’re thrilled to bring this team oriented league to home video for the first time ever.”
He added, “The IFL has done an exceptional job launching this new format of mixed martial arts and we look forward to building a long lasting relationship and producing quality home video that the fans will want to add to their collection.”
Shamus said “We are thrilled to join forces with Warner Home Video on a worldwide home video distribution deal. To join their roster of sports clients is an honor for us and we will work closely with them to expand the IFL brand into the home video market.”
With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Video and New Line Home Entertainment.
About the IFL
Founded by Kurt Otto and Gareb Shamus, International Fight League™ (OTC.BB: IFLI) is the world’s first professional mixed martial arts sports league. IFL has its headquarters in New York and offices in Las Vegas. For more information about IFL, please see: www.ifl.tv.
Forward-Looking Statements: This release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and IFL’s management’s expectations, hopes, beliefs, intentions or strategies regarding the future financial condition, and results of operations. There can be no assurance that future developments actually affecting IFL will be those anticipated, including without limitation, whether one or more of the proposed teams will actually enter into definitive agreements with the IFL and become IFL teams.
Important factors that could cause actual results to differ (favorably or unfavorably) from the expectations stated in this release include the risks and uncertainties such as executing definitive agreements with the coaches and players of the proposed teams; the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, entertainment, professional sports; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements. Should one or more of these risks or uncertainties materialize, or should any of the Company’s assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements.
IFL undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. This press release may include the opinions of IFL and does not necessarily include the views of any other person or entity.
The names of all International Fight League, Inc. televised and live programming, teams, images, and logos are trademarks, which are the exclusive property of International Fight League, Inc. All other trademarks and tradenames mentioned in this release are the property of their respective owners, and are not affiliated with IFL in any way.