(LOS ANGELES) March 20, 2007 – ProElite, Inc. [PELE.PK], a leader in the Mixed Martial Arts (MMA) arena and dedicated to producing world-class, professional MMA events and MMA community tools, today announced that ProElite.com, the premier MMA community site and the online division of ProElite, Inc., will partner with ICON Sport, a full-service athlete management and sports marketing firm specializing in the Olympic and Action Sports markets, to bring a live online MMA broadcast of the March 31st Epic fight; headlining top MMA fighters Frank Trigg and Robbie Lawler.
This fight will mark Trigg’s first defense of his middleweight championship belt that he won in a December 2006 fight against Jason “Mayhem” Miller. Looking to regain the ICON middleweight championship belt, Lawler has won five out of his last six fights.
Also appearing on the action packed card of 12 fights, will be MMA stars Mayhem Miller, Renato “Charuto” Verissimo, and Jeremy Williams, former top pro boxer and trainer from ESPN’s THE CONTENDER.
To view this event online, visitors must register for free on www.ProElite.com. Included will be a live stream of the fights, real time polling, integrated photos from the event, and links to fighter pages.
“ProElite.com is the online community for mixed martial arts fighters and fans around the world regardless of league allegiance,” said ProElite.com president Kelly Perdew. “ICON Sport: ‘Epic’ bouts are a perfect example of how ProElite.com can provide rich MMA content to fans and fighters alike. We are proud to work with MMA organizations such as ICON Sport to deliver the best of live events and fight content that this sport has to offer.”
“As Mixed Martial Arts is one of the fastest growing sports in the United States, its fans are looking to ProElite.com to provide a community for MMA enthusiasts to watch premier MMA fights and content and connect with one another,” said T. Jay Thompson, president and CEO of ICON Sport. “There is no better partner to Web cast this line up of thrilling fights.”
ProElite.com is building a comprehensive and inclusive online community for MMA fighters, fans and organizations, regardless of the MMA league, fighter organization or fan loyalty. ProElite.com is able to capitalize on the growing popularity of the sport of mixed martial arts and build a community of enthusiasts around the world through video and blogging tools, social networking and exclusive fight content from ICON Sport and others.
ProElite, Inc. and its EliteXC and ProElite.com divisions are headquartered in Los Angeles and ICON Sport is headquartered in Honolulu, HI.
# # #About ProElite, Inc. (www.proelite.com) ProElite, Inc. is an entertainment and media company dedicated to producing world-class sporting events and empowering the participation of athletes and enthusiasts. ProElite, Inc. fosters the growth of the core principles of competition – Pride, Spirit, Honor and Sportsmanship. ProElite, Inc. owns the following brands and companies: EliteXCTM (mixed martial arts live event production), ProElite.comTM (online community that provides content and tools for martial arts enthusiasts), and LifeLoggerTM (top-rated Internet blogging site and mobile application developer).
About ICON Sport GroupICON Sport (formerly Super Brawl) is the second longest running MMA company in the United States. With shows dating back to 1995, T.Jay Thompson, president of Future Fight Productions, Inc. is one of the pioneers of the MMA industry. Based in Honolulu, Hawaii, Icon Sport has helped launch the careers of fighters such as Frank Shamrock, Vitor Belfort, Tim Sylvia, Matt Hughes, Rich Franklin, Frank Trigg, Jason Miller and many more. Icon Sport continues to be a leader in the MMA industry.